While I have been assisting on Junior I have been lucky enough to be able to tag along to some press shows with the fashion assistant. As a result I have been collecting lots of lookbooks and it is making me yearn for some sunshine so I can wear the pretty clothes.
One of the press shows that caught my eye was Vero Moda. I have vaguely been aware of it after spotting it on various blogs and flicking through clothes on ASOS. With Alexa Chung just announced as the face of the brand, it's profile is only going to explode.
This flamingo dress (due to be launched in March) caught my eye straight away. I feel like I should be holidaying in Miami with a cocktail in one hand laying on a sun lounger. I am a sucker for animal prints, they just seem so wonderfully kitsch.
I am so pleased to see that midi lengths are going to be on trend for yet another season. It really is my perfect skirt. I am loving the tie dye effect on this skirt (also coming out in March). This whole outfit just seems brilliant for holidays in the sun.
This is the sort of dress that I wish I was cool enough to pull off (delivered into stores in Feburary). It just seems so fashion forward and I love the colour blocked. Hang onto your coloured jeans for another season girls, you will need them to work the trends in the summer!
I love the hot pink clutch peaking out from under the models arm. It really makes the outfit go pop! Does lace ever go out of fashion? These cream lace shorts are so cute and are available from March.
What has caught your eye at Vero Moda? Would you be interested in seeing some more of the different look books?
P.S Sorry about the dark images, I took pictures of pictures!